Regulatory Disclosure Details
Partnership Expansion Details
Parties Involved: Urban Company's Middle East arm and Unicommerce eSolutions Limited
Geographic Expansion: United Arab Emirates (UAE) and Kingdom of Saudi Arabia
Effective Date: Partnership announced on August 19, 2026
Operational Scope
Urban Company will utilize Unicommerce's flagship platform Uniware to manage inventory and fulfilment operations supporting its at-home service ecosystem across Middle Eastern markets. The platform will provide:
- Real-time inventory visibility
- Intelligent order routing for service kits and consumables
- Reliable delivery coordination to service professionals across the region
Technology Platform Capabilities
Unicommerce's Middle East deployment includes localized capabilities:
- Arabic-compatible invoice and shipping label generation
- Region-specific tax compliance features
- Integrations with leading regional marketplaces, logistics providers, ERP systems, and payment platforms
Background Context
The partnership builds on an existing successful relationship between the two companies in India, where Urban Company already uses Unicommerce's technology for e-commerce operations management.
Executive Commentary
Kapil Makhija, Managing Director & CEO, Unicommerce stated: "As brands expand into new markets, they need technology that scales seamlessly while simplifying operational complexity. We are pleased to extend our partnership with Urban Company to Saudi Arabia and the UAE, supporting their international growth journey."
Nitesh Agarwal, SVP - Middle East at Urban Company stated: "The Middle East is an important growth market for us, and operational excellence is key to delivering a reliable experience for our customers. Having seen the value of Unicommerce's platform in India, we are pleased to extend our partnership to serve customers across Middle East's fastest growing markets."