Product Launch Disclosure
United Breweries Limited launched 'Heineken® Silver' premium mild lager beer in the state of Assam effective October 9, 2026. The disclosure is made in compliance with Regulation 30 read with Para B of Part A of Schedule III of SEBI Listing Regulations, SEBI Master Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026, and SEBI Circular No. SEBI/HO/CFD/CFD-PoD-2/P/CIR/2025/25 dated February 25, 2025.
Product Details:
- Product Name: Heineken® Silver
- Launch Date: October 9, 2026
- Product Category: Premium Mild Lager Beer
- Market Focus: Domestic market only (not international)
- Pricing: ₹120 for 330ml pint, ₹160 for 500ml can, ₹200 for 650ml bottle
Strategic and Operational Context
Heineken® Silver is now available in 11 markets across India, reflecting growing consumer demand for premium and international beer experiences. The product is brewed using three natural ingredients (barley, hops, water) with Heineken's signature A-Yeast and distinctive horizontal brewing process, resulting in a smooth, crisp, and subtle taste profile.
According to Vikram Bahl, Chief Marketing Officer, United Breweries Ltd: "The continued expansion of Heineken® Silver reflects the growing consumer preference for premium beer offerings across India. Assam is an important market, with consumers increasingly exploring premium beer choices."
The launch supports UBL's strategy of driving premiumization through its pan-India manufacturing network, strong brand portfolio, and innovation-led growth. This follows recent launches in Kerala, Odisha, and Madhya Pradesh.
Company Background
United Breweries Limited, headquartered in Bengaluru and part of the HEINEKEN Company, is India's largest beer manufacturer. The company produces and markets packaged drinking water, soda, internationally recognized beer, and non-alcoholic beverages. Key brands include Kingfisher Strong, Kingfisher Premium, Heineken® Original, Heineken® Silver, Amstel Grande, Heineken® 0.0., Kingfisher Premium Packaged Drinking Water, and Kingfisher Strong Power Soda.
Compliance and Documentation
The announcement was digitally signed by Nikhil Malpani, Company Secretary & Compliance Officer. A press release was enclosed and made available on the company's website at www.unitedbreweries.com.
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