Partnership Extension Overview
UST, a leading AI and technology transformation solutions company, announced that it is extending its relationship with the Seattle Orcas of Major League Cricket (MLC) as the franchise’s Principal Partner for the 2026‑27 MLC seasons. The existing partnership, which began with the inaugural MLC season in 2023, now runs through 2027, reinforcing UST’s commitment to leveraging artificial intelligence and digital solutions to support community engagement and fan experiences.
Scope of Collaboration
Under the renewed agreement, UST branding will appear on Seattle Orcas player kits, throughout MLC stadiums, in exclusive client experiences, and across advertising campaigns in the United States. The partnership also aims to expand fan‑engagement opportunities, community events, youth cricket initiatives, and the promotion of women’s cricket during the 2026 season.
Strategic Context
The extension comes as cricket’s popularity surges across the United States and Major League Cricket prepares for rapid growth ahead of cricket’s return to the 2028 Olympic Games in Los Angeles. UST views the collaboration as an embodiment of its core values—transforming lives through technology‑driven impact.
Executive Statements
Leslie Schultz, Chief Marketing Officer of UST, said, “We are proud to continue our partnership with the Seattle Orcas and to support a franchise that shares our commitment to excellence, inclusion, and creating a positive community impact.” Sean Cary, Chief Executive Officer of the Seattle Orcas, added, “UST has been an important partner in our mission to grow cricket not just here in Seattle but in the United States… we are excited to continue expanding on this successful partnership.”
2026 Season Schedule
The Seattle Orcas’ 2026 season is scheduled to begin on June 18 and conclude on July 11, with matches taking place in Grand Prairie, Texas; Oakland, California; and Pomona, California.
About UST
Founded in 1999, UST works with global enterprises to deliver AI‑driven digital solutions, proprietary platforms, engineering, R&D, and innovation ecosystems. The firm employs over 30,000 professionals across more than 30 countries, aiming to create measurable value and lasting change for clients and communities worldwide.
About Seattle Orcas
The Seattle Orcas are owned by an investor group comprising current and former Microsoft executives—Sanjay Parthasarathy, Satya Nadella, and Ashok Krishnamurthi—in partnership with the GMR Group, co‑owners of the Delhi Capitals. The franchise seeks to spread cricket’s appeal throughout the United States, emphasizing inclusive values and competitive success.