Partnership Terms
The partnership provides Cupid Limited with 400 square feet of dedicated retail space across V2 Retail's existing network of over 425 stores as well as all future stores opened by the Company. The arrangement is exclusive and long-term in nature.
Operational Timeline
Supply operations are expected to commence shortly, with products targeted to be available across V2 Retail's entire store network by mid-December 2026.
Strategic Purpose
The partnership aims to strengthen V2 Retail's product assortment by introducing a wider range of personal care, hygiene, wellness and consumer products across its retail network. The initiative is expected to enhance product accessibility, provide customers with greater choice, and strengthen V2 Retail's in-store shopping experience.
Management Commentary
Mr. Ram Chandra Agarwal, Chairman & Managing Director, stated that Cupid Limited is rapidly establishing itself as a strong and trusted Indian brand in the personal care and wellness segment. He emphasized that Cupid's portfolio will significantly strengthen V2 Retail's in-store offerings and provide superior-quality products at compelling price points. The partnership is seen as having significant potential as personal care, hygiene and wellness become increasingly important categories for Indian consumers.
Company Background
V2 Retail is described as one of India's leading and fastest growing Value Retail Company with 427 stores spread across 26 states and 1 Union Territory. The company has strong presence across Northern and Eastern India with a strategy focused on serving the neo-middle-class population in Tier II and Tier III cities.