Press Release Overview
VCQRU issued a press release on Thursday, 12 November 2026, announcing its VerifEye product, a physical authentication feature designed to help brands protect against counterfeit packaging and product codes.
Problem Statement
The release notes that identical logos, printed packages and scannable codes can mislead consumers when they are copied, creating uncertainty about product authenticity. Counterfeit products can damage brand goodwill, generate consumer disappointment, and expose manufacturers and retailers to complaints and reputational risk.
VerifEye Technology
VerifEye employs optical microstructures that reveal hidden images visible to the naked eye without special equipment. The technology provides a physical point of verification that can be combined with digital elements such as QR codes, serial numbers and other electronic authentication systems, creating a hybrid approach to product authentication.
Patent and Manufacturing Details
The underlying patents for VerifEye are owned by Lentech Korea. According to VCQRU, the manufacturing process for the microstructures is not easily replicated by conventional printing or hologram manufacturing techniques, making large‑scale counterfeiting more difficult.
Implementation Guidance
VCQRU recommends that brands test VerifEye on their products and within their distribution networks before broad deployment. It stresses the importance of clear consumer instructions on how to verify the feature, readily available support, and simple answers to potential issues. The company also highlights that label placement, packaging materials, handling conditions and retailer awareness can affect verification consistency.
Integration with Existing Programs
Authentication using VerifEye should be part of a larger anti‑counterfeit program that includes supplier management, complaint handling and actions on suspected counterfeits. The effectiveness of the solution depends on proper implementation and consumer confidence in using the verification method.
Disclaimer
The press release is provided under an arrangement with NRDPL, and PTI disclaims editorial responsibility for its content.