VEDA launched a mobile branding installation in Bengaluru to promote its Old Gold Exchange Program amid rising gold prices.
The installation, a transparent showcase filled with old jewellery, conveys “Modi ji said don’t buy new gold” to encourage exchanges.
Co‑founder Nikita Prasad said the program lets customers exchange old gold at market value, upgrade designs, and reduce financial strain.
The campaign aims to boost social media traction and position VEDA as a modern, culturally relevant jewellery brand.