Launch of Viveka Platform
On World Senior Citizens Day, 20 August 2026, Vedaanta Senior Living announced the launch of Viveka, a dedicated opportunities platform for Indian professionals aged 60 and above. The initiative is positioned as a bridge between experienced seniors and organisations seeking seasoned talent for consulting, advisory, mentoring, part‑time, volunteering, and passion‑led engagements.
Target Audience and Offering
Viveka is designed for retirees who wish to remain intellectually and socially active, providing flexible roles that respect their lifestyle and availability. The platform differentiates itself from conventional job portals by focusing on senior‑specific aspirations, enabling organisations to tap into a talent pool characterised by strong judgment, leadership, and real‑world experience.
Founder Quotes
“World Senior Citizens Day is an opportunity to recognise not just the years seniors have lived, but the experience, knowledge and wisdom they continue to bring to society,” said Rahul Sabharwal, Director and Co‑founder of Vedaanta Senior Living. “We have met countless seniors who still want to contribute, mentor and stay engaged, but struggle to find opportunities that value what they bring. Viveka was born from these conversations.”
“We believe wisdom does not retire. As the workforce of tomorrow becomes more age‑inclusive, businesses will increasingly value professionals with strong judgment, leadership and real‑world experience,” added Shreya Anand, Director of Vedaanta Senior Living. “Through Viveka, we are bringing these two worlds together and creating more avenues for experienced professionals to remain active, engaged and relevant.”
Vedaanta Senior Living Background
Established in 2014, Vedaanta Senior Living is a leading senior‑living operator in South India, operating 20+ communities across Bengaluru, Chennai, Hyderabad, Coimbatore, Kochi, Thrissur, Kottayam and other cities, and housing 800+ residents. The company differentiates itself through a service‑first ecosystem that includes hospitality, healthcare coordination, wellness, emergency response, and resident engagement, rather than merely real‑estate development. Vedaanta also partners with Tier‑I builders to design, operate, and manage senior‑living projects.
Access and Contact
Prospective seniors and organisations can explore opportunities on the platform at www.vedaantaviveka.com. Additional information about Vedaanta Senior Living is available at www.vedaanta.com. Media queries may be directed to Priyadarshini.prc@gmail.com.
Significance
The launch underscores Vedaanta’s broader philosophy that active ageing is about purpose, choice, and connection, aiming to redefine retirement as the beginning of a new, value‑adding chapter for India’s rapidly ageing population.