Partnership Announcement
Vedica Himalayan Spring Water, the premium water brand of Bisleri International, has been appointed the official Hydration Partner for the Delhi edition of Nykaaland 2026, a beauty festival co‑produced by Nykaa and BookMyShow Live. The three‑day event will be held in Delhi from 23 October to 25 October 2026.
Continuity of Engagement
Vedica has been associated with Nykaaland since the festival’s inception in 2023, and this partnership extends its on‑ground presence for the 2026 edition, allowing the brand to engage directly with audiences that associate wellness and hydration with luxury lifestyle experiences.
Executive Comment
Director Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, stated that the collaboration places Vedica in a space where luxury, beauty and lifestyle converge, reinforcing the brand’s positioning around purity, refinement and contemporary living.
Bisleri International Overview
Bisleri International Pvt. Ltd. boasts a legacy of over 50 years and operates as one of India’s largest premium beverage businesses. The company runs 130 operational plants, supported by a distribution network of more than 6,000 distributors and 7,500 trucks serving both the Indian market and the United Arab Emirates. Its portfolio includes the country’s best‑selling packaged drinking water, a range of carbonated drinks (Bisleri Limonata, Bisleri Pop, Bisleri Soda), and a direct‑to‑consumer platform, Bisleri@Doorstep, which ensures doorstep delivery of its products.
Sustainability Initiatives
Bisleri International has launched “Sustainability 2.0” under the Bisleri Greener Promise, focusing on recycling, water conservation and broader sustainability measures.
Contact and Source
The press release was issued by Apparel Group India on 21 October 2026 and is distributed through NewsVoir. For further details, visit www.bisleri.com.