Vedica, Bisleri International’s premium Himalayan water brand, released a new campaign film titled “Life Full of Altitude” starring actor Rana Daggubati.
The film portrays a modern, balanced lifestyle with nature, featuring an indie dog and emphasizing responsible choices like “adopt, don’t shop”.
Vice‑Chairperson Jayanti Khan Chauhan highlighted a shift in premium perception toward personal, lifestyle‑aligned values, praising Daggubati’s versatile appeal.
The film will be distributed across digital platforms and lifestyle touchpoints, supporting Vedica’s brand narrative of modern luxury rooted in Himalayan origins.