VELVEX Extends IPL Tie‑up with Lucknow Giants

VELVEX, the automotive lubricant brand of Nandan Petrochem Ltd., has extended its Official Partner tie‑up with Lucknow Super Giants for IPL 2026.
The partnership aims to boost VELVEX’s brand visibility, consumer recall and positioning as a high‑performance product through IPL’s massive audience reach.
CEO Vikas Gupta highlighted integrated multi‑media campaigns and value creation for retail partners and workshop mechanics as key strategic benefits.
The extended deal underscores VELVEX’s long‑term strategy to associate its ‘X Factor’ performance philosophy with LSG’s disciplined, adaptable on‑field identity.