Campaign Announcement
VERO MODA, the European high‑street fashion label owned by BESTSELLER, announced that Indian actress Aditi Rao Hydari will be the face of its Autumn/Winter 2026 (AW'26) campaign. The partnership is presented as a step to deepen VERO MODA’s presence and relevance in Indian womenswear, aligning the brand’s confident spirit with Aditi’s distinctive style, understated elegance and individuality.
Executive Commentary
Sumit Dhingra, CEO and Country Director of BESTSELLER India, said VERO MODA has built a strong position in Indian womenswear and sees significant opportunity ahead; the campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market. Aditi Rao Hydari added that VERO MODA stands for quiet confidence, which she connects with personally, and that being part of the AW'26 campaign feels like a natural extension of that philosophy.
Collection Availability
The AW'26 collection, featuring dresses, jumpsuits, co‑ord sets, denim, blazers and knitwear designed to move easily across a woman’s day, is now sold in all VERO MODA retail stores, the VERO MODA app and the website www.veromoda.in. In parallel, VERO MODA launched a festive line, also available in stores and online, bringing the brand’s versatility to festive dressing this season.
About VERO MODA
VERO MODA was launched in 1987 as BESTSELLER’s first fashion label and has become one of Europe’s most recognised high‑street fashion brands. In India, it is positioned as a leading destination for women’s western wear, offering trend‑led collections through exclusive brand outlets, shop‑in‑shops, its app, its website and leading online marketplaces.