Product Launch Overview
Vertoz announced the global launch of its Model Context Protocol (MCP) Connectors, enabling advertisers and publishers to securely access information from Vertoz's advertising technology platforms through compatible AI assistants. This represents a shift in how users interact with digital advertising platforms, providing conversational AI interfaces as an additional method to retrieve information alongside traditional dashboards.
Technical Implementation
The connectors are built using the open Model Context Protocol standard and establish connections between Vertoz's advertising platforms and compatible AI assistants. The integrations have been tested with ChatGPT, Claude, Gemini, and Perplexity, allowing users to choose from multiple AI interfaces. Access is managed through OAuth-based authentication, with information availability determined by existing account permissions.
Platform Coverage
The launch covers two specific platforms within the Vertoz advertising ecosystem:
- Ingenious Plex Advertiser MCP Connector: Allows advertisers to retrieve supported campaign, account, and advertising information through compatible AI assistants, providing an additional way to access information from Vertoz's performance media buying platform.
- IncrementX Publisher MCP Connector: Enables publishers to access supported website, advertising inventory, and monetization information through AI assistants, offering an alternative interface for retrieving information from Vertoz's publisher representation and monetization platform.
Strategic Context
The introduction addresses the emerging use case of making advertising technology information accessible through AI interfaces that users may already be familiar with. This approach provides an additional option for routine information retrieval, particularly for advertisers managing campaign activity and publishers monitoring monetization performance.
Management Commentary
Ash Shah, Founder and CEO of Vertoz, stated: "Al assistants are becoming another way businesses access and work with information. In advertising, where teams regularly need campaign and monetization data, we see an opportunity to make that information easier to access. Our MCP Connectors introduce an additional interface for advertisers and publishers while retaining existing account permissions. This is an important step in our journey toward an AI-led advertising ecosystem engineered for outcomes."
Commercial Availability
The Vertoz MCP Connectors are now available globally to eligible users of IngeniousPlex and IncrementX at no additional connector charge. However, charges associated with third-party AI services may apply. Users can find connection instructions, supported integrations, and additional information on the dedicated MCP Connector page at https://www.vertoz.com/ai-technology/mcp-connector/.
Company Background
Vertoz describes itself as an AI-led advertising ecosystem engineered for outcomes, offering integrated omnichannel media execution and transparent outcome delivery across search, social, programmatic, YouTube, conversational messaging, Connected TV, and OEM platforms powered by innovative rich media ad formats.