Victorinox India Announces 18‑Month Brand Friendship with Actor Abhay Deol

On August 15, 2026, Victorinox India Private Limited issued a press release from Mumbai stating that actor Abhay Deol has been appointed as a “Friend of the Brand” for its watch portfolio for a period of eighteen months. The partnership is positioned to leverage Deol’s reputation for authenticity, independence and thoughtful living, traits that Victorinox says align with its 140‑plus‑year heritage.

Deol will be featured across the entire Victorinox watch range, which includes the I.N.O.X., Maverick, Concept One Solar, Air Pro, Dive Pro and Concept One Automatic collections. His presence will span all media touchpoints—digital platforms, outdoor advertising and retail displays—throughout the term of the agreement.

The collaboration is anchored by Victorinox’s global watch campaign titled “Spend Your Time Wisely.” In India, the campaign will be rolled out during major festive periods such as Diwali, Raksha Bandhan and the wedding season, emphasizing the notion that time is a valuable gift and positioning Victorinox watches as the ideal present for these celebrations.

Executive Comments

  • Avirup Mukhopadhyay, Head of Marketing for Victorinox India, said the campaign brings the brand’s Swiss heritage into the heart of Indian celebrations and aims to make Victorinox watches the preferred festive gift, thereby creating a bridge between Swiss excellence and Indian traditions.
  • Managing Director Debraj Sengupta highlighted that the partnership reflects shared values of authenticity, thoughtful choices and quiet confidence, and marks an important step in deepening consumer connections while staying true to the brand’s Swiss roots.
  • Abhay Deol expressed his alignment with Victorinox’s purpose, noting that the brand’s authenticity and timeless quality resonate with his own philosophy of making deliberate life choices.

About Victorinox

Founded in 1884 by Karl Elsener in central Switzerland, Victorinox delivered its first soldier’s knife to the Swiss Army in 1891 and introduced the original Swiss Officer’s and Sports Knife six years later, establishing the iconic Swiss Army Knife™. Today, the fourth‑generation family business operates in over 120 countries, offering premium knives, watches, travel gear and household products, all built on a legacy of quality, preparedness and values‑based corporate governance.

---