Product Launch Details
VIP Industries has launched the "Travel VIP" campaign, introducing three new luggage collections targeted at the modern Indian traveler. The campaign marks a new chapter for the brand with design-forward, functionally intelligent luggage solutions.
Product Collections
VIP Classic: Features cleaner lines, refined finish, and sophisticated palette of ivory, chocolate brown, and grey. Includes an expander for additional packing space when needed.
VIP Flex: Engineered with Flexi Flap™️ front-access panel for quick access to gadgets, clothes, and essentials without opening the entire bag. Uses 90:10 deep, book-opening construction for greater volumetric capacity and ability to open flat in compact spaces.
VIP Pod: Designed for everyday travel with built-in cup holder, integrated mobile holder, and suspension wheel system for smooth movement across uneven surfaces.
Marketing Campaign
- Campaign includes cinematic product films for each collection
- Visual direction features bold color palettes, fluid movement, refined styling, and aspirational travel settings
- Supported by high-frequency airtime across regional television and Connected TV
- Out-of-home activations in key cities with high footfalls
- Influencer program with travel-focused content creators generating product-centered content
Pricing and Distribution
- Products begin at INR 6,950
- Available across leading retail stores and online channels
- Launches in select key markets
Management Commentary
Atul Jain, Managing Director, stated: "VIP 2.0 is here. Travel today is more dynamic than ever, and the expectations that come with it are equally evolved. With VIP Classic, VIP Flex, and VIP Pod, we have set out to bring together contemporary design, purposeful functionality, and the kind of everyday ease that today's Indian traveller rightly demands."
Company Background
VIP Industries Ltd. is Asia's largest and the world's second-largest luggage maker, headquartered in Mumbai. The company has over 10,000 points of sale and a retail network spanning 45 countries. Established in 1968, the company has sold over 100 million pieces of luggage globally. Brand portfolio includes VIP, Skybags, Aristocrat, Alfa, and Caprese. Employs over 8,000 people worldwide.