Key Transaction Details
Virat Industries Limited proposes to invest ₹95 crore (Rupees Ninety-Five Crore Only) to acquire a 70.28% controlling stake in Brahm LifeStyle Products Private Limited (BLPPL), which is proposed to be renamed Brham Well-Being & LifeStyle Corporation Private Limited. The investment will be made through a preferential allotment of 3,51,85,185 equity shares of BLPPL at ₹27 per share.
The transaction is expected to be completed in approximately 4 months, subject to fulfilment of conditions precedent and obtaining requisite statutory and regulatory approvals, including from shareholders.
Related Party Transaction
This constitutes a Related Party Transaction as 93.27% of BLPPL's paid-up share capital is currently held by Brahm Precision Materials Private Limited, which is part of the Promoter Group of Virat Industries Limited. The consideration has been determined by a registered valuer on an arm's length basis. The transaction requires approval from the Audit Committee, Board of Directors, and Members/Shareholders as applicable.
Strategic Rationale and Use of Funds
The investment is intended to provide growth capital for BLPPL's business ecosystem, enabling:
- Scaling of existing businesses and entry into new markets
- Strengthening the financial position and capital base of operating entities
- Creating synergies among group businesses
- Strategic investments in domestic and international businesses
- Accelerating expansion plans of subsidiary companies
Funds will be utilized for:
- Expansion of existing businesses and operational capacity enhancement
- Establishment of new facilities, centers, and business verticals
- Working capital requirements for increased scale of operations
- Technology and infrastructure development
- Geographical expansion into new markets
- Domestic or international acquisition of businesses
BLPPL Business Portfolio Overview
BLPPL operates through multiple verticals under the Brham brand:
Fresh By Brham: D2C fresh seafood and meats brand (formerly Pescafresh), offering raw proteins, Ready-to-Cook and Ready-to-Eat products. Operates through online store, WhatsApp, and call center with plans to add quick commerce. Market opportunity: India meat market projected to grow from USD 60bn (2025) to USD 124.2bn (2034) at 8.42% CAGR.
Skill By Brham: Capability platform connecting diagnostics, sport, coaching and skill enhancement with multiple revenue streams including assessments, memberships, personalized programs, and advanced recovery services.
Ahikoza By Brham: Luxury handbag brand with geometric, architecturally inspired designs. Currently stocked through Saks Global (Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman) and Level Shoes, Dubai.
Unwind By Brham: Therapeutic spa and salon centers with locations in Bengaluru (3 centers) and Pune (1 center).
Cedar Oak Café: Multi-cuisine restaurant at The Poona Club, Pune, with banquets contributing 57% of total revenue.
Brham Products: In-house consumer products platform with 28+ product lines across nine categories (Food, Beverages, Liquor, Apparels, Cosmetics, Décor, Supplements, LifeStyle and Others). Sold through own website and e-commerce platforms.
Leadership and Governance
BLPPL Leadership includes:
- Sangram Sawant (CEO, Fresh By Brham)
- Karan Mundhra (COO, Fresh By Brham and Brham Products)
- Abhinav Sinha & Chetan Desai (Co-Founders, Skill By Brham)
- Vipul Kapoor (COO, Unwind By Brham and Cedar Oak Café)
- Namrata Dudaney (Founder & Creative Director, Ahikoza By Brham)
Board of Advisors includes experts in: AI strategy, financial strategy, urban governance, economics, technology, legal M&A, taxation, government liaison, and landscaping/construction.
Investor Meeting Details
A virtual meeting with investors and the public is scheduled for 21st August 2026 at 5:00 PM through Microsoft Teams. Login details include Meeting ID: 464 520 080 518 535 and Passcode: GV2ba2Nn. The company confirms that no Unpublished Price Sensitive Information (UPSI) will be disclosed during the meeting.
Additional Information
The presentation includes extensive disclaimers regarding forward-looking statements and notes that industry data from third-party sources (IMARC Group, Mordor Intelligence, ICSF) has not been independently verified. The proposed names for both companies are subject to approval from ROC and other regulatory authorities.