Vivo Brand Ranking and Innovation Award – September 2026
On 9 September 2026, Kantar hosted the 2026 Kantar BrandZ China Brand Gala in Shanghai under the theme “Growing with Intelligence”. At this event the 2026 Kantar BrandZ China Top 100 Most Valuable Chinese Brands ranking was unveiled. Vivo’s brand value increased by 16 percent year‑on‑year to US$6.9 billion, securing the No. 33 position in the Top 100 list. This placement represents Vivo’s third consecutive year appearing in the ranking.
In addition to the ranking, Vivo was honoured with the Kantar BrandZ Inspirational Star of Innovation – Industry Breakthrough Award, reflecting a consistently high Meaningful score that indicates strong consumer connection beyond short‑term momentum.
The release emphasizes Vivo’s human‑centric innovation philosophy, stating that product development is driven first by concrete consumer scenarios and unmet needs rather than by specifications alone. The company cites the launch of the S60 smartphone, which was positioned around an emotional narrative of everyday beauty, as an illustration of this approach. It also references the X300 Ultra unveiling at the Mobile World Congress 2026, noting that the device was launched simultaneously in Europe and China and was presented as a statement of Vivo’s global premium ambitions.
Vivo’s broader strategy is described as a shift from feature‑focused marketing to a platform that records and amplifies consumer stories, with the premium product line curating high‑value life scenarios and the “BlueImage” concept serving as an emotional thread linking the brand to treasured moments. The company’s globalization plan is portrayed as leveraging its domestically proven human‑centric technology as a universal foundation while executing deep market‑by‑market localisation to accommodate diverse consumer cultures, aesthetic preferences, and media ecosystems.
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