VMS Events Rebranding and International Expansion

On October 23, 2026, VMS Events – a subsidiary of VMS Group – announced a comprehensive rebrand that introduces a new logo and visual language across all company assets, offices, digital platforms, corporate communications, marketing materials and client‑facing touchpoints. Founder and Chairman Pradeep Sharma stated that the refreshed identity signals the firm’s evolution from a pure events and experiential marketing business into a broader integrated sales and marketing organisation, underscoring the scale of its future ambition.

The press release highlights that VMS Events now has a domestic footprint in six Indian cities, supported by larger offices and expanded operational capabilities. In parallel, the group has inaugurated its first international office in London, marking a strategic step to build a globally connected platform, explore cross‑border partnerships, and provide Indian brands with a gateway to overseas markets while offering global brands an execution partner in India. Sharma emphasized that London serves as an important gateway for international growth and that the firm aims to think globally, collaborate across markets and execute locally.

Integrated Service Offering

Under the new brand, VMS Events consolidates four core service pillars:

1. Activations, Events and MICE – covering brand activations, corporate events, product launches, conferences, exhibitions, consumer outreach programmes and large‑format experiences designed to foster meaningful brand‑audience engagement.

2. Tech‑Led Experiences – interactive, immersive and technology‑enabled solutions that leverage digital innovation to create stronger, memorable engagements across physical and digital environments.

3. Merchandising – brand merchandise and retail‑led solutions aimed at extending brand visibility, strengthening consumer connections and sustaining engagement beyond individual campaigns.

4. Full‑Funnel Marketing – end‑to‑end marketing solutions spanning strategy, creative communication, campaign execution, consumer engagement and measurable outcomes across all stages of the customer journey.

By uniting these capabilities, VMS Events intends to offer brands a connected operating model that integrates strategy, creativity, technology, production, experiences, retail visibility and marketing execution within a single collaborative ecosystem.

Domestic Capability Enhancements

Alongside the rebrand, VMS Group announced heightened investment in its in‑house mar‑tech company Buzybug and its sales arm Gurmyst, which focuses on small‑ and medium‑size businesses and government contracts. These investments are aimed at strengthening the company’s creative, technological and execution capacities, enabling it to manage larger, more integrated mandates that span multiple disciplines, markets and consumer touchpoints.

Client Portfolio and Industry Reach

Since its founding in 2010, VMS Events has built a diverse portfolio across key sectors such as technology, alcobev, FMCG, financial services, automotive and consumer electronics. Its client roster includes leading brands like HP, Intel, AMD, PepsiCo, HDFC Bank, American Express, Pernod Ricard, Beam Suntory, Diageo, Philip Morris India, Dabur, Maruti Suzuki Motors, Mankind Pharma, Nestlé and many others.

Outlook

The company views India as a central pillar of its growth strategy, serving both as a major market for brand engagement and as an execution hub supporting domestic and international assignments. The London office is expected to facilitate international partnerships, cross‑border opportunities and provide Indian brands with support for overseas expansion.

For further information, visit the company website at www.vmsevents.com.

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