Westlife Foodworld Ltd.
Product Launch Details
Westlife Foodworld Ltd., through its subsidiary Hardcastle Restaurants Pvt. Ltd., has launched the Spicy Patakha Range for McDonald's India (West & South). The range includes:
- Spicy Patakha Paneer Burger featuring a spiced paneer patty
- Spicy Patakha Chicken Burger featuring a spicy chicken patty
Both burgers combine smoky, spicy flavors with rich makhani-inspired notes and are served with a flavour-packed smoky sauce in soft, toasted buns.
Availability and Pricing
The Spicy Patakha Range will be available across McDonald's restaurants in West and South India from 11 October 2026 for dine-in, takeaway, and delivery. Products are available while stocks last with prices starting at ₹199 onwards (exclusive of taxes).
Strategic Context
The launch builds on McDonald's "Let's Family at McD" platform that celebrates the brand's role in bringing families together. The campaign theme is "Tyohaar ki Taiyaari Mein Thodi Mazedaari" (fun in festival preparations), focusing on festive family moments including decorating homes and shopping breaks.
Marketing Campaign
The integrated campaign was conceptualized by McCann India, part of Omnicom Advertising India. The campaign transforms everyday festive preparations into occasions worth celebrating and reinforces McDonald's as a place for family moments.
Company Background
Westlife Foodworld Limited operates 478 McDonald's restaurants across 78 cities in West and South India, serving over 200 million customers annually. The company provides direct employment to over 12,000 employees and operates through various formats including standalone restaurants, drive-thrus, McCafé, 24x7 operations, McDelivery, and McBreakfast.