Overview

World Trade Centers Association® (WTCA®), an international trade organization that links more than 300 World Trade Center® locations across nearly 100 countries and territories, will virtually host its 2026 Member Forum on October 27‑28, 2026. The two‑day event is themed “Connecting Ideas. Shaping What’s Next.” and is designed to enable members to exchange ideas, share practical strategies, and prepare for emerging opportunities in global business.

Key Participants and Leadership Remarks

The forum will open with a briefing by WTCA Chair John E. Drew and the newly appointed Chief Executive Officer Annette Gregg. Drew highlighted the recent relocation of WTCA’s headquarters to One World Trade Center and announced that this will be the last virtual Member Forum, with a return to an in‑person format at One World Trade Center planned for the following year. Gregg, in her first address as CEO, emphasized building on WTCA’s strong foundation and exploring new ways to support members worldwide.

Program Highlights

  • WTCA Member Power Pitches: Shaping What’s Next – a rapid‑fire showcase of ideas and initiatives creating value at WTC locations globally.
  • Introducing the WTC Business Club Playbook: Build Locally. Connect Globally – presentation of a new framework for developing local business communities and facilitating cross‑border introductions, trade support, and opportunities throughout the WTCA network.
  • Future‑Ready WTC Businesses: Creating Places that Shape What’s Next – discussion on how evolving industries, investment patterns, and new ways of working are influencing real‑estate strategies and how WTC sites can attract investment and foster collaboration.
  • Global Cafe: Trade in Transition – interactive session where members exchange perspectives on changing trade policies, tariffs, and market conditions, and explore ways to connect emerging opportunities across the network.
  • Technology in Action – demonstration of innovative uses of technology by WTCA members to improve business matchmaking, event experiences, service delivery, and everyday operational challenges.

Executive Director‑Member Services Crystal Edn underscored that “virtual does not mean less connection,” noting that participants from every region will leave with new tools, ideas, and partners.

Forward‑Looking Announcement

The forum will also kick off the official countdown to the 57th annual WTCA Global Business Forum, scheduled for April 4‑7, 2027 in Binh Duong Ward, north of Ho Chi Minh City, Vietnam, to be hosted by WTC Binh Duong New City. A dedicated session titled “Destination Vietnam: Bringing the 2027 WTCA GBF to Life” will highlight market opportunities, business experiences, and programming that will shape the next global gathering.

Additional Information

For the full agenda and further details, interested parties can visit the WTCA website or follow the event on social media using the hashtag #WTCAEvents.