Press Release – 15 Oct 2026, Gurugram, Haryana
Xtendr, a leading technology, design, extended reality (XR) and artificial intelligence (AI) company, announced the launch of bitom, a platform designed to transform static brand touchpoints—such as packaging, products, printed collateral and out‑of‑home media—into programmable, interactive surfaces. The platform enables every physical or digital point of contact to become a 24 × 7 channel that can be created, scaled, measured and altered within minutes.
Powered by AI, XR and gamification, bitom adds a digital intelligence layer to the physical world, allowing marketers, brands, packaging designers, creators and media planners to deliver experiences that are instantly live across brands, markets and SKUs. Each interaction is tracked, turning every touchpoint into a source of data as well as a communication canvas. Content can be updated after the product is in market, eliminating the need for fixed‑at‑print designs and reducing lead times and waste.
Founder and CEO Anurag Sachdeva—who spent more than six years leading the Angry Birds business at Rovio across 13 + countries before founding Xtendr—stated that his experience showed how difficult it is to sustain consumer conversation beyond the initial interaction. He said bitom’s ambition is to convert traditionally one‑way touchpoints into two‑way conversations, giving IP owners and licensees the ability to create, scale, measure and change experiences in minutes, with a global ambition built in India.
Xtendr has previously delivered connected experiences for over 70 brands across India, Southeast Asia and the Middle East, including Britannia, ITC, Coca‑Cola, Unilever, Perfetti, Kimberly‑Clark and Pernod Ricard. bitom is positioned to make such capabilities accessible to smaller and mid‑sized brands that previously could not afford large‑scale interactive campaigns.
For the licensing ecosystem, bitom enables IP owners and licensees to produce IP‑approved digital and phygital giveaways in minutes, cutting lead times, costs and physical waste (no plastic, paper or dead stock). The digital layer also supports product authentication to combat counterfeiting, unlocks new content and fan‑engagement opportunities, and turns every licensed touchpoint into an ongoing, measurable channel.
Interested parties can request early access at bitom.ai. Xtendr’s broader mission is to help brands transform packaging, products, print and other consumer touchpoints into interactive experiences using AI, XR, gamification and connected technologies. More information about the company is available at xtendr.co, and corporate profiles can be found on LinkedIn (Xtendr, Anurag Sachdeva, Neha [link]).