Xtep Launches PB Master Marathon Program

Xtep introduced the PB Master program at the 2026 Bergen City Marathon, debuting its new flagship under the X‑RUN initiative.
The race winner, Tage Morken Augustson, clocked 2:34:06 in Xtep gear, highlighting the shoes' propulsion and stability.
PB Master provides 50 runners per race free gear packs and the first 20 achieving new PBs receive a $60 cash reward.
PB Master will roll out to more than 16 marathons worldwide, with upcoming events in Jakarta (June 13‑14) and Cairo (July 24).