Global Market Expansion: Athletic footwear sales volume grew from 4.57 billion pairs in 2021 to 5.30 billion pairs in 2025, reflecting steady demand for comfort, functionality, and lightweight, sustainable designs.
Chinese Marathon Landscape: Road running races dropped from 749 events in 2024 (7.04 million participants) to 594 events in 2025 (6.399 million participants), indicating a shift toward quality over quantity.
Xtep’s Recognitions: Frost & Sullivan awarded Xtep three honors for 2025 – (1) Leading Position in the global running shoes market by sales volume, (2) No. 1 ranking in China for Marathon Running Shoes Wearing Rate for three consecutive years (2023‑2025), and (3) Top‑3 among Chinese sportswear brands by sales value.
Technology Platform: Xtep’s four core technologies – FIT (300,000+ Chinese foot‑shape data points), DURA (marathon‑grade CPU outsole with AI‑driven pattern, >2,000 km wear life), ACE+ (dual‑density supercritical foaming for resilient feel), and POWER (aerospace‑grade PI and basalt fibers replacing brittle carbon fiber) – underpin its product portfolio.
Product Portfolio & Achievements: The flagship 160X Champion Edition series, now in its 7th generation, has helped 141 Chinese athletes win 620 marathon titles as of 2025. On 1 Mar 2026 at the Tokyo Marathon, brand ambassador Feng Peiyou set a new national men’s record of 2 h 05 m 58 s wearing the Xtep 160X 7.0 PRO.
Ecosystem & Community: Xtep has sponsored over 1,000 marathon events nationwide (the highest number among Chinese brands), established 71 running clubs serving more than 2.5 million “Xtep Runners,” and co‑launched initiatives such as the “Chinese Running Race & Mass Running” program with the Chinese Athletics Association and the “321 Running Festival.”
Sources: Data drawn from Frost & Sullivan’s 2025 Independent Global Running Shoes Market Research Report and the 2025 Independent China Marathon Market Research Report.
