[Xuelei Showcases Fragrance Creation at Cosmoprof Asia 2026 — Three Integrated Exhibits]
Xuelei Cosmetics staged three linked showcases at Cosmoprof Asia 2026 in Hong Kong, illustrating the journey from concept to consumer experience. The COSMOLAB exhibit ran from 10 to 12 November at AsiaWorld‑Expo (Booth 8‑A01, Hall 8). Xuelei coordinated “Scent Utopia,” bringing together CPL Aromas for fragrance creation and Baralan for glass packaging. Glass containers were shipped from Italy to mainland China, where Xuelei integrated and manufactured them before delivery to Hong Kong, resulting in the 30 ml “Forest in Motion” fragrance created specifically for the show.
The SCENT Museum operated from 11 to 13 November at the Hong Kong Convention and Exhibition Centre (Booth 5G‑H3A, Hall 5G). It featured four hands‑on stations that paired fragrance with taste, vision, hearing and emotion, culminating in each visitor receiving a personalized Synaesthetic Portrait—a map of how they connect scent with the other senses.
In parallel, Xuelei displayed an OEM/ODM showcase demonstrating how a brand idea progresses from fragrance development to final delivery, emphasizing the broader role of partners in shaping concepts, realizing them, and linking them to consumers.
The experience leveraged the Xuelei Fragrance Museum, a 9,500 sqm facility certified by Guinness World Records as the largest fragrance museum and named to the Prix Versailles 2026 World's Most Beautiful Museums list. The museum was presented in partnership with UNESCO and the International Union of Architects (UIA).
Company background: Founded in 1995, Guangzhou Xuelei Cosmetics Co., Ltd. has 31 years in perfumery, operates a 40,000 sqm industrial park with an annual capacity of over 100 million bottles, and maintains branches in Dubai and Brazil. It holds ISO 22716, ISO 9001, ISO 14001 and ISO 45001 certifications and runs the Xuelei Fragrance Museum.
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