Overview
On July 8, 2026, Yes Madam, India’s leading at‑home salon and wellness platform, held a special screening of actress Huma Qureshi’s latest film “Baby Do Die” in New Delhi. The event was designed exclusively for the company’s gig‑based service partners, providing them a unique engagement opportunity and allowing a surprise interaction with the film’s star.
Partner‑Focused Initiatives
The screening forms part of a broader series of partner‑centric programmes introduced by Yes Madam. Earlier in the year, the firm organised a three‑day experiential retreat in Goa for its top‑performing “Queen Partners,” who operate under a 0% commission model. In the same year, Yes Madam announced a 0% commission policy for pregnant service partners and, as part of its World Health Day initiative, launched a structured health and financial safety net for all partners. These measures collectively aim to set a differentiated benchmark for gig‑workforce welfare in the beauty and wellness sector.
Executive Commentary
Aditya Arya, Co‑Founder and CEO of Yes Madam, stated: “At Yes Madam, we have always believed that our service partners are the backbone of our business. Our commitment to them goes beyond creating better earning opportunities and we also want to create unique and memorable experiences. The special film screening with Huma Qureshi reflects our continued effort to strengthen their connection with us. We also believe in maintaining direct and open communication with our service partners and remain committed to supporting them at every stage of their journey.”
Company Background
Founded in 2016, Yes Madam offers at‑home salon and spa services through trained professionals who use hygienic, single‑use product formats. The platform operates in 55+ Indian cities, emphasizing convenience, transparency, and high‑quality personal care delivered at the customer’s doorstep.
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