Press Release Overview

On Friday, 28 August 2026, Yes Madam, India’s leading at‑home salon and wellness platform, announced that it will charge a 0% commission to its entire network of over 10,000 service partners for bookings made on Raksha Bandhan. This means every partner will retain 100% of their earnings from that day’s bookings.

The decision is framed around the cultural significance of Raksha Bandhan and the composition of Yes Madam’s gig workforce, where approximately 90% of the partners are women. The company highlighted that many of these women are single mothers or lack immediate family support, and the initiative is intended to recognise and reward their contribution.

Previously, only high‑performing partners who met defined performance benchmarks operated at a 0% commission rate. For Raksha Bandhan, the benefit is extended to all partners regardless of category or tenure.

Executive Comment:

Aditya Arya, Co‑Founder and CEO of Yes Madam, stated, “Our service partners are at the heart of what we have built at Yes Madam, and Raksha Bandhan holds a special significance for us given that a majority of our partner community comprises women. For us, this initiative is not about the business impact of foregoing commission for a day. It is about recognising that many of our service partners will step out and continue delivering services on the festive day. We wanted to acknowledge that commitment by ensuring that the day creates greater value for them and their families. We hope more brands consider initiatives that put their partners' earnings and long‑term well‑being at the centre.”

The announcement builds on a broader suite of partner‑support measures that Yes Madam has introduced over the years, including:

  • 0% commission for pregnant service partners;
  • Free health check‑ups;
  • Interest‑free loans;
  • Education support;
  • Accidental term insurance;
  • Lower commission categories;
  • Experiential events and other recognition programmes.

Company Background:

Founded in 2016, Yes Madam offers at‑home beauty and wellness services using trained professionals and single‑use, hygienic product formats. The platform operates in more than 55 cities across India, focusing on convenience, transparency, and high‑quality personal care delivered at the customer’s doorstep.

Source & Distribution:

The press release was issued by Yes Madam and distributed through NewsVoir, with a disclaimer that PTI takes no editorial responsibility for the content.

Key Takeaways:

  • 0% commission for all 10,000+ partners on Raksha Bandhan, full earnings retained.
  • Women represent ~90% of the partner base, underscoring the gender‑focused nature of the initiative.
  • CEO Aditya Arya framed the move as a recognition effort, not a profit‑driven decision.
  • The policy sits alongside existing partner welfare programmes such as health check‑ups and interest‑free loans.