Zaggle Launches Dussehra UPI Challenge
Zaggle Prepaid Ocean Services Limited (NSE: ZAGGLE, BSE: 543985), an AI‑led SaaS FinTech and spend‑management platform, announced the launch of the zagg.money Dussehra UPI Challenge, a festive rewards campaign running from October 11 to October 20, 2026. The initiative is available exclusively on the zagg.money Android application and targets RuPay credit‑card holders who transact via UPI.
Campaign Mechanics and Rewards
Participants make eligible RuPay credit‑card UPI payments through the app and earn cashback on each transaction. By meeting daily spend targets between October 11 and October 19, users collect virtual arrows, with a maximum of nine arrows attainable. On October 20, any participant who has accumulated at least one arrow receives a bonus arrow and gains the opportunity to unlock a surprise cashback multiplier ranging from 1X to 10X, which is applied to the total cashback accumulated during the campaign. For example, ₹100 of earned cashback could be amplified to ₹1,000 if the 10X multiplier is awarded. New users are further incentivised with a ₹15 welcome bonus after linking an eligible RuPay credit card and completing their first payment.
Strategic Rationale
The campaign is positioned as part of Zaggle’s broader strategy to scale its consumer‑facing digital payments and credit platform, zagg.money, by integrating gamified incentives with transaction‑linked rewards. Zaggle aims to increase repeat usage, strengthen customer engagement, and accelerate adoption of RuPay credit cards on the UPI network, thereby expanding its footprint beyond enterprise spend‑management into the consumer payments ecosystem.
Partnerships and Ecosystem
Zaggle’s consumer payments proposition is supported by co‑branded credit‑card partnerships with YES Bank, Punjab National Bank and AU Small Finance Bank, alongside its UPI and other digital payment services. The Dussehra UPI Challenge is intended to boost brand visibility, encourage recurring transactions, and deepen engagement across these banking partners.
Company Profile and Scale
Incorporated in 2011, Zaggle operates in the B2B2C segment and is among the largest issuers of prepaid cards in India, having issued more than 50 million prepaid cards in partnership with 19 banking partners. As of June 30, 2026, the company served over 4.03 million users across sectors such as banking and finance, technology, healthcare, manufacturing, FMCG, infrastructure and automobile.
Executive Comment
Dr. Raj P. Narayanam, Founder and Executive Chairman of Zaggle, stated that the festival period offers an opportunity to make everyday digital payments more rewarding, and that the challenge reflects Zaggle’s ambition to build zagg.money into a scalable consumer FinTech platform that drives higher transaction frequency and long‑term value creation.
Availability and Terms
The zagg.money Dussehra UPI Challenge is available only on the Android app until October 20, 2026. All rewards, eligibility criteria and cashback multipliers are subject to the campaign’s terms and conditions.