Overview
ZAKH is a Delhi‑based fashion brand founded in September 2025 that commenced commercial operations in April 2026 through its e‑commerce portal www.zakh.in. The company positions itself as a modern, customer‑first retailer offering trend‑driven apparel at accessible price points.
Founding Team and Expertise
The venture was created by four brothers whose professional experience spans banking, information technology, manufacturing and wholesale fast‑fashion. The banking background contributes financial discipline and strategic planning, the IT experience supports digital growth and customer engagement, manufacturing knowledge streamlines operations, and wholesale fashion expertise informs sourcing, pricing and market trend analysis.
Early Market Response
Within the first month of operation ZAKH fulfilled more than 200 orders, a notable achievement for a newly launched fashion business and an indication of strong early market acceptance. Order volumes have continued to rise as consumer awareness of the brand grows.
Business Model and Growth Strategy
ZAKH adopts a direct‑to‑consumer (D2C) model that leverages digital technology to gather consumer insights, enabling rapid alignment of collections with evolving fashion trends while maintaining affordability. The company emphasizes continuous monitoring of market trends and customer feedback to keep its product range relevant, and it aims to expand its product offerings, strengthen operational capabilities and enhance customer satisfaction across the country.
Outlook
The founders envision ZAKH becoming a trusted fashion destination for Indian consumers seeking quality, affordability and contemporary design, and they plan to broaden the brand’s reach through its online platform.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL. PTI takes no editorial responsibility for the same.)