Zee Entertainment Enterprises Ltd. has appointed Mr. Ashish Mishra as Chief Marketing Officer, designated as Senior Management Personnel of the Company, effective from August 17, 2026. The appointment was disclosed pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and SEBI Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026.
Mr. Mishra will be based out of the Company's headquarters in Mumbai and will report directly to Punit Goenka, Chief Executive Officer of Zee Entertainment Enterprises Ltd.
Professional Background
Mr. Ashish Mishra is a seasoned marketing leader with over two decades of experience spanning brand strategy, consumer marketing, business growth, digital transformation, and go-to-market leadership across diverse industries and geographies.
Prior to joining Zee, he served as Chief Marketing Officer at ACKO, where he led the company's marketing function, brand building initiatives, customer acquisition, and growth strategy. During his tenure, ACKO's marketing efforts received significant industry recognition, including accolades at the Cannes Lions and Effies.
Before ACKO, Mr. Mishra spent nearly 14 years with HSBC, holding several leadership positions across India, Dubai, and London. His roles included Product Marketing Head and Regional Marketing Lead, managing marketing mandates across multiple markets including the UAE, Oman, Egypt, Bahrain, and Qatar, spanning brand, cards, retail banking, wealth, and customer growth initiatives.
Educational Qualifications
Mr. Mishra holds a Post Graduate Diploma in Communications Management from MICA, Ahmedabad, and a Bachelor's degree in Computer Science Engineering.
Role Responsibilities
As Chief Marketing Officer, Mr. Mishra will be responsible for leading the marketing and brand agenda across the Zee network, with a sharp focus on strengthening consumer propositions and driving impactful marketing campaigns across the Company's businesses. He will also drive key strategic and special projects at the network level, working closely with the leadership team to identify and unlock newer opportunities that support the Company's long-term growth ambitions.
Organizational Changes
Concurrent with this appointment, Kartik Mahadev, who has made valuable contributions to the Company's marketing function, will move to a new role within the organization. Details of this new role will be communicated shortly.
Strategic Rationale
The appointment is part of Zee's concerted efforts to strengthen its leadership capabilities and build a future-ready organization to deepen consumer connect across its businesses. The Company aims to build deeper consumer connections by leveraging insights, creativity, and technology to create differentiated brand experiences in the evolving media and entertainment landscape.
CEO Punit Goenka stated that marketing plays a pivotal role in shaping consumer connection and creating sustained value for the business, and that Mr. Mishra's extensive experience in building consumer-centric brands will be valuable in sharpening marketing interventions and strengthening the overall brand proposition of 'Z'.