Digital Channel Performance
Digital channel contribution reached 13.3% of Bata India's total turnover. Bata.com grew by 26% compared to the previous year (LY). The Bata Mobile App achieved 450,000+ downloads with approximately 14% of Bata.com business contribution. The company's home delivery service delivered 55% of orders within 48 hours, with approximately 1,800 serviceable pin codes for the 3-hour delivery model. Myntra's MNow is now live through 300+ stores.
Distribution Expansion
Institutional & Distributor (I&D) channel achieved double-digit growth year-over-year. Secondary sales growth was in the mid-twenties. The FSR (Franchise Store Rationalization) count reached approximately 200. The company expanded to 17,000+ MBOs (Multi-Brand Outlets). KRO (Key Retail Outlet) count grew by 2.6 times, with the company aiming to cross 5,000+ by Q3 FY27. Men's Open and Men's Closed categories continue to drive growth.
Inventory Management
Inventory efficiency showed strong progress with a 21% year-over-year improvement in inventory turns. Availability improved by 18%. The company noted improvements in both quantity and quality of inventory, along with improved demand planning.
Marketing Campaigns and Initiatives
The company executed several campaigns including:
- "Make Yourself Comfortable" campaign featuring cats as judges of comfort
- Ladies Movie Tie-in in Kerala
- Bata × Spider-Man collaboration with artist collabs, social contests, and kids' highlight zones
- Onam campaign "Comfort is the Occasion" in Kerala, fronted by Anishma Anil Kumar
- Sponsorship of India's first kids' concert by global icon Lenny Pearce
- Cat Murals hand-painted and amplified through city discovery pages and socials
- Bata Technology Showcase for 2027 launch with stylists, fashion creators, and design minds
Campaigns achieved 3 million+ cross-channel reach and 799,000 organic and paid views.
Financial Highlights Q2 FY27
| Particulars | Q2FY26 (₹ crore) | Q2FY27 (₹ crore) |
| Reported PBT | 191 | 245 |
| VRS | 83 | - |
| FX loss on license fees | - | 30 |
| Interest Income (lower surplus) | - | 46 |
| Onetime FA write-off | - | 39 |
| Adjusted PBT* | 274 | 360 |
*Before Exceptional items
Adjusted PBT showed a 31% year-over-year increase from ₹274 crore in Q2 FY26 to ₹360 crore in Q2 FY27. The adjustment items included VRS costs of ₹83 crore in Q2 FY26, and FX loss on license fees (₹30 crore), interest income from lower surplus (₹46 crore), and onetime fixed asset write-off (₹39 crore) in Q2 FY27.