Total Income: ₹1,107.6 million (compared to ₹1,129.6 million in Q1FY26, down 1.9% YoY)
Operating Expenditure: ₹1,019.7 million (compared to ₹1,067.7 million in Q1FY26, down 4.5% YoY)
EBITDA: ₹87.9 million (grew 42.0% YoY from ₹61.9 million)
EBIT: (₹112.2) million (improved 13.0% YoY from (₹129.0) million)
PBT: (₹60.1) million (improved 27.3% YoY from (₹82.7) million)
PAT: (₹45.0) million (improved 12.5% YoY from (₹51.4) million)
Total Comprehensive Income/Loss: (₹38.7) million (improved 30.7% YoY from (₹55.9) million)
Net Cash Position as of June 30, 2026: ₹3.90 billion
Financial Performance (Consolidated)
Total Income: ₹1,136.9 million (compared to ₹1,169.4 million in Q1FY26, down 2.8% YoY)
Operating Expenditure: ₹1,046.7 million (compared to ₹1,093.7 million in Q1FY26, down 4.3% YoY)
EBITDA: ₹90.2 million (grew 19.1% YoY from ₹75.7 million)
EBIT: (₹125.7) million (improved 2.7% YoY from (₹129.2) million)
PBT: (₹74.8) million (improved 9.8% YoY from (₹83.0) million)
PAT: (₹60.1) million (worsened 14.3% YoY from (₹52.6) million)
Total Comprehensive Income/Loss: (₹54.9) million (improved 3.6% YoY from (₹57.0) million)
Net Cash Position as of June 30, 2026: ₹4.09 billion
Business Segment Performance
Existing business Revenue: ₹797.0 million
Existing business EBITDA: ₹171.3 million (grew 7.4% YoY)
Existing business PAT: ₹17.6 million (grew 85.3% YoY)
Digital Revenue: grew 43.3% YoY
Digital Revenue scale: 30.2% of Standalone Business
International Business Revenue: ₹30.5 million
Operational Highlights
Digital Platform Enhancements (Gaana)
Audio Normalization: Implemented seamless listening experience with automatic volume balancing across songs, offering customizable sound profiles (Loud, Normal, Quiet) and Adaptive Mode for real-time optimization
Gaana Web 2.0 – AI Enhancements: Expanded AI-driven content personalizations to web and mWeb platforms, delivering Recommendation Widgets and Virtual Playlists for premium users
Enhanced History & Personalization: Introduced centralized listening history with smart auto-queue logic for faster re-engagement
Enhanced Referral Program: Users can refer friends/family to earn ₹200 cashback each, aimed at reducing customer acquisition costs
Offer Engine for Premium Plans: Implemented dynamic offer system displaying eligible discounts and cashbacks during subscription process to increase conversion rates
Event Sales Highlights
School is Cool Campaign (Mirchi Kerala)
Objective: Promote holistic student wellbeing by normalizing mental health conversations
Activities: 8 on-ground events engaging 5,000+ students and parents
Outcome: Established Mirchi Cool Zones in 6 schools creating dedicated mental wellness clubs
Mirchi Movie Nights (JK Maxx Paints)
Objective: Celebrate retailer appreciation through nationwide movie screenings
Activities: Simultaneous screening of 'Welcome to the Jungle' across 21 cities
Outcome: Engaged 3,500+ retailer families
Mirchi Campus Queens (Royal Sandal)
Objective: Drive brand awareness among young women through campus activation
Activities: Integrated skincare sessions and confidence-building activities across 25 colleges
Outcome: Engaged 10,000+ female students
Mirchi IPL Activations (8PM Premium Water)
Objective: Position as Official Celebration Partner of Sunrisers Hyderabad
Activities: Created original bilingual anthem (Hindi & Telugu) featuring SRH players
Outcome: 1.6M+ YouTube views, 6.8M Instagram views for Telugu version, 41.7M Instagram views for Hindi version
Onida AC Campaign
Objective: Build awareness for AC market re-entry
Activities: Disrupted Mirchi's "It's Hot" identity with nationwide teaser campaign
