Hugo Boss Q1 Profit Down 52%

Hugo Boss reported Q1 profit attributable to equity holders fell 52% to €17 million, down from the prior year.
Consolidated sales dropped 9% to €905 million, with declines in EMEA and Americas while Asia‑Pacific showed marginal growth.
Both retail and wholesale channels fell amid global economic uncertainty, high inflation and expectations of further interest‑rate hikes.
The firm continues its Claim 5 Touchdown restructuring, increasing marketing spend and targeting mid‑to‑high single‑digit sales decline with EBIT €300‑350 million for 2026.