Hugo Boss Q1 Profit Drops 52%

Hugo Boss reported Q1 profit attributable to equity holders fell 52% to €17 million for the quarter ended 31 March 2026.
Consolidated sales declined 9% to €905 million, with declines in EMEA and Americas while Asia‑Pacific showed marginal growth.
The firm continued its Claim 5 Touchdown restructuring, increasing marketing spend and operational streamlining, yet cost of sales and expenses stayed relatively high.
Hugo Boss reaffirmed its 2026 outlook, projecting group sales to fall mid‑to‑high single digits and EBIT between €300‑€350 million.