Kia Q1 Operating Profit Misses by 2.9%

Kia posted Q1 revenue of 29.5 trillion won, up 5.3% YoY, with operating profit 2.2 trillion won, down 26.7% YoY.
Operating margin fell to 7.5%, and profit was 2.9% below analyst expectations.
Profit was hit by 215bn won incentives, 200bn won FX translation loss, and 755bn won tariff impact.
Analysts forecast Q2 operating profit 2.5‑2.6 trillion won versus consensus 2.79 trillion, assuming 200bn won YoY pressure.