Financial Performance Highlights (H1 FY27)

Revenue Performance

  • Total Revenue from Operations: ₹97.90 Cr (9789.96 lakhs)
  • Year-over-Year Growth: 37.10% (from ₹71.41 Cr in H1 FY26)
  • Half-over-Half Growth: 74.79% (from ₹56.01 Cr in H2 FY26)

Revenue Breakdown (H1 FY27)

  • Technology Charges: ₹7.44 Cr (744.34 lakhs) - 50.65% YoY growth
  • Redemption Charges: ₹36.23 Cr (3622.56 lakhs) - 25.06% YoY growth
  • Merchant Promotions: ₹5.01 Cr (501.07 lakhs) - 37.02% YoY growth
  • Digital Vouchers: ₹49.22 Cr (4922 lakhs) - 45.43% YoY growth

Profitability Metrics

  • EBITDA: ₹9.40 Cr (939.64 lakhs) - 20.58% YoY growth
  • EBITDA Margin: 9.60% (59 bps improvement from H2 FY26)
  • PBT: ₹10.15 Cr (1015.26 lakhs) - 32.84% YoY growth
  • PAT: ₹7.56 Cr (756.46 lakhs) - 32.27% YoY growth
  • PAT Margin: 7.73% (77 bps improvement from H2 FY26)

Balance Sheet Position (as of 30th September, 2026)

  • Total Equity: ₹6.88 Cr (Equity Share Capital: ₹1.56 Cr + Other Equity: ₹5.32 Cr)
  • Cash and Cash Equivalents: ₹54.04 Cr (5403.51 lakhs)
  • Total Assets: ₹75.97 Cr (7597.49 lakhs)
  • Trade Receivables: ₹2.80 Cr (279.98 lakhs)
  • Inventories: ₹7.98 Cr (798.41 lakhs)

Business Model Overview

Novus Loyalty operates as an enterprise loyalty and engagement technology company with four interconnected revenue verticals:

Vertical 1 - Technology

Enterprise-grade loyalty platform that connects with enterprise systems, processes customer data, and enables rewards delivery at scale.

Vertical 2 - Redemption Marketplace

  • Dual monetization model: Wholesale/Inventory Margin (~10-15%) + Redemption/Convenience Fee
  • Enables point redemption across travel, vouchers, and merchandise

Vertical 3 - Merchant Monetization

Uses transaction and behavioral data to enable targeted merchant campaigns and performance-led promotions

Vertical 4 - Digital Vouchers

  • Enterprise B2B aggregator and distributor connecting with consumer brands
  • 5-7% blended gross margin
  • Key use cases: Employee rewards, channel incentives, customer acquisition, enterprise programs

Strategic Initiatives & Corporate Developments

Proposed Acquisition - AutoPe Payment Solutions

  • Term sheet signed for acquisition of up to 80.87% stake
  • Equity valuation: ₹130 Cr for 100% of AutoPe
  • Consideration: Approximately ₹105.13 Cr for 80.87% stake
  • AutoPe financial profile (FY25): Revenue ₹62.10 Cr, PAT ₹13.60 Cr
  • Rationale: Adds payment capabilities, expands transaction lifecycle, creates cross-selling opportunities

International Expansion

  • Approved incorporation of wholly owned subsidiary in Dubai, UAE
  • Strategic purpose: GCC market access, regional proximity, international business development

Technology Innovation - NoCXy AI

  • Proprietary AI-powered intelligence layer with 12-agent architecture
  • Three AI agents launched at Global Fintech Fest 2026:
  • Personalized Offers Agent: Turns customer behavior into relevant offers
  • Personalized Redemption Agent: Recommends redemption options
  • Conversational Chatbot Agent: Single interface for loyalty journey

Client Portfolio & Case Studies

Key Clients

  • NPCI (RuPay initiative since 2020)
  • Central Bank of India (3-year engagement valued at approximately ₹88 Cr)
  • Novo Nordisk (healthcare loyalty program across three countries)

Enterprise Applications

BFSI | Fintech | Retail | Hospitality | Healthcare | Enterprise

Corporate History & Milestones

  • 2011: Incorporated as Clavax Technologies Private Limited
  • 2013: Entry into loyalty with franchise-based platform
  • 2017: Proprietary enterprise-grade platform development
  • 2020: Entry into BFSI with NPCI partnership
  • 2025: Achieved ₹100 Cr+ revenue milestone
  • 2026: IPO raising approximately ₹60 Cr

Leadership Team

  • Deepak Singh Tomar: CEO - 20 years experience in IT and technology services
  • Sweta Singh: Whole-Time Director - 14 years banking and finance experience (ex-Yes Bank)
  • Vibhore Rastogi: Executive Director & CFO - B.Tech in Computer Engineering
  • Team Strength: 75-80 technology professionals + 20-25 marketing professionals