Business Overview
Umiya Mobile Limited is a multi-brand retail player in smartphones, mobile accessories, and consumer electronics established in 2012. The company operates under four brands: "MYPHONE", "PHONE PLUS", "PHONE AND PHONE" and "LEELA MOBILE". Product portfolio includes smartphones from Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, plus consumer durables including smart TVs, air conditioners, refrigerators, and coolers from Sony, LG, Panasonic, and Godrej.
Operational Highlights
- Total store count: 409+ stores across 200 cities in Gujarat, 130 cities in Maharashtra, 77 cities in Madhya Pradesh, and 2 cities in Diu (Union Territory)
- Claims to be one of the third largest turnover gaining mobile chain in Gujarat
- Business model includes both owned stores and retail outlet model
- Revenue bifurcation: B2B (₹2,237.92 lakh in FY26) and B2C (₹6,123.05 lakh in FY26)
Financial Performance - H1 FY27 (₹ Lakhs)
| Particulars | H1 FY27 | H1 FY26 | YoY Change |
| Revenue from Operations | 52,948.79 | 36,518.98 | 45.0% |
| Gross Profit | 4,146.75 | 2,541.41 | 63.2% |
| EBITDA | 1,131.87 | 635.94 | 78.0% |
| PAT | 726.47 | 378.45 | 92.0% |
| EPS (Diluted) (₹) | 5.11 | 3.23 | |
Historical Financial Performance (₹ Lakhs)
Profit & Loss Statement:
| FY | Revenue | PAT |
| FY24 | 45,148.40 | 234.94 |
| FY25 | 56,007.92 | 550.68 |
| FY26 | 83,609.69 | 919.37 |
Balance Sheet Position (H1 FY27):
- Share Capital: ₹1,422.00 lakh
- Reserves & Surplus: ₹4,143.87 lakh
- Shareholder's Equity: ₹5,565.87 lakh
- Total Assets: ₹22,387.37 lakh
- Inventories: ₹15,434.07 lakh
- Cash and Cash Equivalents: ₹413.12 lakh
Cash Flow Statement (H1 FY27):
- Net Cash flow from Operating Activities: (₹2,120.47) lakh
- Net Cash used in Investing Activities: ₹874.70 lakh
- Net Cash used in Financing Activities: ₹1,304.71 lakh
- Net Increase in Cash & Cash Equivalents: ₹58.94 lakh
Product Revenue Bifurcation (FY26)
- Mobile: ₹8,076.13 lakh (96.6% of total)
- Laptop/Tablet: ₹86.99 lakh
- Home Appliances: ₹91.25 lakh
- Accessories: ₹106.60 lakh
- Services: ₹0.00 lakh
Store Category Revenue (FY26)
- Owned Stores: ₹4,383.72 lakh (52.4%)
- Retail Outlet Model: ₹3,977.25 lakh (47.6%)
Business Strategy
The company outlined six key strategic initiatives:
1. Increase brand visibility through expanded dealer network
2. Improve sales by expanding into Tier 2 & 3 towns and reducing overhead costs
3. Leverage market skills and customer relationships
4. Maintain competitive edge through product expansion
5. Diversify product portfolio beyond smartphones into accessories, smart TVs, home appliances
6. Improve debt-equity ratio by repaying loans to strengthen financial stability
Marketing Activities
- Sponsorships during festivals and sports events
- National Shopping day offers
- Diwali sales advertisements
- Video shoots for product showcasing
- Social media engagement and customer interaction
Industry Outlook Data (September 2026)
- India's Telecom Subscriber Base: 1.368 billion
- Rural Telecom Subscriber Base: 560.16 million (40.95% of total)
- Average Monthly Mobile Data Usage: 28.39 GB (June 2026 quarter)
- Active Wireless Mobile Subscribers: 1.213 billion
Stock Data (as of November 3, 2026)
- Current Market Price: ₹85.00
- 52 Week High/Low: ₹106.05/₹41.75
- Market Capitalization: ₹120.87 crore
- Face Value: ₹10
Directors
- Mr. Jadwani Kishorbhai Premjibhai - Chairman and Managing Director (12+ years experience)
- Mr. Jadvani Girishkumar Premjibhai - Whole-Time Director (12+ years experience)
- Mr. Vijesh Premjibhai Patel - Whole-Time Director (12+ years experience)
- Ms. Komal Nishitbhai Ganatra - Non-Executive Independent Director
- Mr. Vishwas Odhavjibhai Sagparia - Non-Executive Independent Director
- Mr. Nathavani Bhavik K - Non-Executive Independent Director