The Ministry of Information & Broadcasting successfully concluded Special Campaign 6.0, conducted from October 2 to October 31, 2026, focusing on cleanliness improvement, record management streamlining, and pendency reduction across its offices and Media Units. The campaign achieved significant physical outcomes including disposal of 1,63,213 kg of scrap, freeing of 40,278 square feet of office space, and condemnation of 35 vehicles. Additionally, 1,348 outdoor cleanliness campaigns were conducted, cleaning 1,519 spots across various locations.
Substantial progress was made in administrative efficiency with the review of 39,545 physical files, of which 8,823 were weeded out, and review of 12,609 e-files, with 11,199 files closed during the campaign period. Union Minister Ashwini Vaishnaw emphasized comprehensive coverage including lowest field-level units and directed that cleanliness drives should continue beyond October 31, 2026 as a year-round initiative, with particular focus on public dealing offices.
Secretary Chanchal Kumar reinforced the need to institutionalize cleanliness practices and carry the spirit of Swachhta Hi Seva beyond the campaign period. Media Units implemented innovative initiatives including waste-to-wealth projects such as repurposing an old discarded dish into seating space for security personnel at Akashvani Himmatnagar, Gujarat, restoration of neglected areas at Cuttack, and disposal activities at multiple stations including Jodhpur and Kolkata.
Other activities included campus beautification through wall paintings at IIMC Kottayam, joint cleanliness drives with Forest Department and CRPF at Shankaracharya Hill by Doordarshan Kendra Srinagar, and cleanliness drives at various offices including Doordarshan Kendra Dehradun, PIB and CBC offices in Ahmedabad, and the Directorate of Publications Division in New Delhi. Public awareness was generated through print, electronic, and social media outreach to encourage public participation in cleanliness initiatives.