The Ministry of Information & Broadcasting launched Special Campaign 6.0 on October 2, 2026, with participation from 610 offices nationwide aimed at enhancing cleanliness in government offices and reducing pendency. The campaign specifically emphasizes effective collection, segregation, and disposal of e-waste as a key component of its cleanliness drive.
During the preparatory phase, all Media Units and their field formations, including the Main Secretariat, were directed to finalize targets, identify pending references, and plan for space management. Union Minister for Information & Broadcasting, Railways and Electronics & IT, Shri Ashwini Vaishnaw, interacted with senior officers and urged that the campaign should cover every office down to the lowest unit of the Ministry. He instructed that the campaign should continue beyond October 31, 2026, and become a year-round drive, with public dealing offices given high priority and good work publicized through social media platforms.
Secretary (I&B), Shri Chanchal Kumar, reviewed the preparations and implementation with all Heads of Media Units and their Nodal Officers, directing appropriate and timely action to achieve the targets set for this year's campaign.
The Ministry has demonstrated consistent performance in previous Special Campaigns since their inception in 2021, generating a total revenue of ₹36.20 crore over the five-year period. The cumulative achievements include disposal of approximately 13.89 lakh kilograms of scrap, freeing of 13.98 lakh square feet of space, and weeding out of 2.71 lakh physical files. Additionally, the ministry conducted 6,642 outdoor campaigns and cleaned 15,496 spots during this period.
Year-wise detailed performance metrics show revenue generation peaked in 2022 at ₹25.43 crore, while space freed was highest in the same year at 11.39 lakh square feet. Scrap disposal was highest in 2025 at 3.63 lakh kilograms, while physical file weeding reached its peak in the same year at 1.03 lakh files. Outdoor campaigns were most frequent in 2023 with 2,358 campaigns, while spots cleaned peaked in 2023 with 4,394 locations.