The Indian Government has implemented a comprehensive strategy to promote Ayush-based medical tourism and position India as a global hub for traditional medicine and wellness tourism. The Ministry of Tourism formulated a National Strategy and Roadmap for Medical and Wellness Tourism in consultation with the Ministry of Ayush.
Key initiatives include the introduction of the Ayush Visa (M-3) and Ayush Attendant Visa (M-4) as distinct sub-categories under the Medical Visa on 27 July 2023, enabling foreign nationals and their attendants to avail Ayush treatment in India. The government launched the Ayush Quality Mark at the Second Global Traditional Medicine Summit in December 2025 to ensure internationally accepted standards of quality, safety and efficacy for specific categories of Ayush products and services.
The Ministry of Ayush has published and operationalized Standard Treatment Guidelines (STGs) for Ayush disciplines to support evidence-based clinical decision-making and promote uniformity in therapeutic approaches. The Ayurveda Training Accreditation Board (ATAB) was established under Rashtriya Ayurveda Vidyapeeth (RAV) through a Gazette Notification in December 2019 to accredit Ayurveda training courses in India and abroad not regulated under existing statutory bodies.
For promotion and propagation of Medical Value Travel (MVT), the Ministry successfully organized two Ayush-based Medical Value Travel Summits: one for the West Zone on 30 September 2024 in Mumbai and another for the South Zone on 26 May 2025 in Chennai. The Ministry signed a Memorandum of Understanding with India Tourism Development Corporation (ITDC) to work together for promoting Medical Value Travel in Ayurveda and other traditional medicine systems.
Under the International Cooperation Scheme for Promotion of AYUSH, the Ministry provides support to Indian AYUSH drug manufacturers and service providers to boost exports, facilitates international promotion and recognition, and promotes academics and research through establishment of AYUSH Academic Chairs in foreign countries. The scheme has resulted in 27 Country-to-Country MoUs, 16 Ayush Chair MoUs, and 57 Institute-to-Institute level MoUs. The Ministry also offers scholarships for studying Ayush courses in recognized institutions under the International Ayush Fellowship/Scholarship Program.
During the Second WHO Global Summit on Traditional Medicine co-hosted by India and WHO in New Delhi from 17-19 December 2025, the Ministry of Ayush actively engaged in policy deliberations and held 16 bilateral meetings with participating countries to strengthen global collaboration, regulatory alignment and international cooperation in traditional medicine, including medical value travel.