Ministry of Rural Development schedules three national SARAS Aajeevika Melas for FY 2026-27 to promote rural livelihoods.
Events include 17-day Gurugram mela (Oct-Nov 2026), 18-day Delhi food festival (Nov-Dec 2026), and 28-day Delhi mela (Feb 2027).
Melas provide platform for SHGs and women entrepreneurs to showcase handicrafts, organic products, and regional cuisines nationally.
Initiative supports DAY-NRLM mission by creating direct market access and enhancing income for rural women entrepreneurs.