The Ministry of Youth Affairs and Sports, through Mera Yuva Bharat (MY Bharat) and the National Service Scheme (NSS), is commencing the 100 Weeks Nasha Mukt Yuva Abhiyan with a nationwide Rashtriya Sankalp Samaroh starting September 18, 2026. The campaign aims to mobilize youth toward a drug-free India through sustained participation, awareness, and community-led activities.
Launched by Prime Minister Narendra Modi on August 2, 2026, through a virtual address to spiritual organisations, industry associations, NGOs, and university associations, the campaign operates on four pillars: Prevent, Protect, Recover, and Lead. Since its launch, the initiative has recorded participation from over 30,200 locations, achieved more than 2.5 crore viewership, and collected over 1 crore pledges.
The opening phase involves NSS organizing events across 300 identified educational institutions including colleges and universities located across States and Union Territories such as Gujarat, Karnataka, Madhya Pradesh, Chhattisgarh, Odisha, Himachal Pradesh, Punjab, Delhi, West Bengal, Uttar Pradesh, Uttarakhand, Bihar, Maharashtra, and Kerala. On September 20, 2026, the first Sunday of the campaign, activities will be organized across 485 MY Bharat units including District Offices and Youth Hostels.
The Rashtriya Sankalp Samaroh centers on a collective Youth Pledge and Signature Campaign, complemented by thematic street plays, slogan writing, and youth-led discussions. The campaign will follow a structured 12-week activity calendar from September to December 2026 with three thematic phases: 'My Health, My Pride', 'Fit Youth, Addiction-Free Youth', and 'Life Skills Month'. Activities include health check-up and BMI camps, meditation and wellness sessions, health walks and runs, Yuva Melas, yoga sessions, traditional sports, mini marathons, cyclothons, sports leagues, decision-making workshops, discussions on peer pressure, problem-solving activities, and youth-led role plays.
Under the NSS component, activities will be conducted on Fridays and Saturdays with 200 locations planned for each of the following 11 weeks, projecting 2,500 NSS events during the 12-week period. MY Bharat will undertake weekly activities across its designated units, with an implementation plan providing for 3,235 unit-level activities during the period. The campaign brings together MY Bharat youth, NSS volunteers, educational institutions, and partner organisations including spiritual, industry, university, and NGO organisations. All activities will be supported through approved campaign branding and IEC material and documented through photographs, videos, participation figures, and key highlights for monitoring reach and implementation across States, districts, and participating organisations.