Ministry of Information & Broadcasting (MIB) in collaboration with Indian Institute of Creative Technologies (IICT) launched national AI skilling initiative
Programme developed in partnership with Google and YouTube
15,000 scholarships being offered for emerging talent in creative sectors
Target sectors: media, entertainment, animation, gaming, and digital storytelling
Programme adopts structured two-phase approach
Phase I: Foundation (Online)
15,000 participants will receive scholarships for Google Career Certificates and Google Cloud's Gen AI learning paths
Approximately 33 hours of online training
Curriculum covers generative AI fundamentals, prompting techniques, and responsible AI practices
Includes access to Google Career Certificates and Google Cloud's Generative AI learning pathways
Phase II: Specialisation (Hybrid)
Advanced training focused on practical application
Delivered through hybrid model including project-based learning
Curriculum co-developed by IICT and YouTube
Incorporates platform best practices for content reach and engagement
Includes guided modules through Google Developers Codelabs
Programme Support
Supported through "AI Skills House" platform
Offers accessible and structured learning tracks including generative AI applications, workflow automation, and decision-making tools
IICT designated as implementation partner leading nationwide rollout
Programme includes curriculum development, candidate outreach, and programme execution
Implementation Details
IICT in collaboration with Google and YouTube designed the curriculum
Curriculum integrates advanced AI tools, creative workflows, and platform-level best practices
Programme is selective and impact-focused skilling pathway
Designed for high-potential talent across specified creative sectors
Additional Information
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Release available in multiple languages: Urdu, Hindi, Marathi, Manipuri, Assamese, Bengali, Punjabi, Gujarati, Telugu, Malayalam
