Minister of State Shri Harsh Malhotra flagged off PHDCCI's 3rd Uttarakhand Adventure Ride, emphasizing road safety as a national movement.
Government reports approximately 1.8 lakh road accident fatalities annually in India, with 45% involving two-wheelers.
Ministry's 4E Strategy (Engineering, Enforcement, Education, Emergency Care) forms cornerstone of national road safety framework.
Event featured 40 riders from Armed Forces, government ministries, corporates, and motorcycling community.