Nasha Mukt Bharat Abhiyaan Progress Report
The Nasha Mukt Bharat Abhiyaan (NMBA), India's flagship drug demand reduction campaign, has evolved from a targeted initiative into a nationwide people's movement since its launch on 15 August 2020. Initially covering 272 vulnerable districts identified through inputs from the Narcotics Control Bureau and the first National Survey on Substance Use, the campaign expanded to 372 districts in August 2022 and was extended to all districts nationwide from 15 August 2023.
Campaign Reach and Impact
As of 10 November 2026, the campaign has reached an impressive 35.84 crore people across India, including 14.33 crore youth and 11.32 crore women. This represents significant growth from the 1.4 crore people reached in 2021. The campaign has conducted over 33.57 lakh awareness activities in educational institutions and recorded more than 46.73 lakh pledges on its platform. During its fifth anniversary events in November 2025, over 6 crore people participated across 2.10 lakh locations.
Treatment and Rehabilitation Infrastructure
The National Action Plan for Drug Demand Reduction (NAPDDR) supports an extensive network of treatment facilities including 344 Integrated Rehabilitation Centres for Addicts (IRCAs), 71 Outreach and Drop-In Centres (ODICs), 45 Community-based Peer-Led Intervention centres (CPLIs), 198 District De-Addiction Centres (DDACs), and 155 Addiction Treatment Facilities (ATFs) in government hospitals. The number of persons seeking treatment and counselling at supported facilities has shown remarkable growth, increasing from 2.08 lakh in 2020-21 to over 9.11 lakh in 2025-26. As of 10 November 2026, 39.91 lakh persons have been treated and rehabilitated through these facilities, with more than 6.68 lakh recovered users taking the NMBA e-pledge.
Institutional Framework and Funding
A three-tier monitoring and coordination mechanism has been established to ensure effective implementation. This includes State/UT-level Steering and Monitoring Committees under Chief Secretaries meeting quarterly, District-level Drug Demand Reduction Committees under District Collectors meeting monthly, and Block-level Committees under Block Development Officers conducting monthly field inspections. The Union Budget allocation for NAPDDR stands at Rs. 333 crore for 2026-27, following a revised estimate of Rs. 420 crore for 2025-26 and actual spending of Rs. 268.32 crore in 2024-25. Each district receives Rs. 10 lakh annually as grant-in-aid for campaign activities.
Partnerships and Volunteer Engagement
The Ministry of Social Justice and Empowerment has signed MoUs with 13 spiritual organizations including Brahma Kumaris, The Art of Living, Sant Nirankari Mission, and ISKCON, leveraging their networks to reach over 7.72 crore people through various awareness activities. The Nasha Mukti Mitr (NMM) volunteer program has enrolled over 2 lakh citizens who serve as community change agents, spreading awareness, connecting affected individuals with services, and organizing outreach activities. The NMBA 2.0 App, launched on 24 April 2026, enables citizens to take e-pledges, access awareness material, contact helplines, and locate nearest de-addiction centers.
Support Services and Helplines
The national toll-free helpline 14446, operational since 1 March 2017, has received 5.10 lakh calls to date, offering round-the-clock tele-counselling and referral services. The helpline is integrated with MANAS (1933) for reporting drug-related issues and Tele-MANAS for mental health counselling. Life skills modules have been developed for students of classes 6 to 11 to equip teachers with drug education resources.
Regional Success and Future Directions
Jammu and Kashmir has emerged as a model implementation region, reaching over 1.26 crore people including 72.26 lakh youth and 54.04 lakh women, with 11,152 Nasha Mukti Mitr enrolled. The Union Territory has 1 IRCA, 3 ODICs, 2 CPLIs, 6 DDACs, and 21 ATFs operational, with the helpline receiving over 11,000 calls. The second National Survey on Substance Use, expected in 2027, will provide district-level estimates for the first time, while NAPDDR guidelines are being revised based on regional consultations with stakeholders.