Prime Minister Narendra Modi shared an article authored by Union Minister Chirag Paswan that highlights economic development in Ladakh through local berry cultivation and value addition. The PM specifically noted that a native berry from Ladakh is driving innovation and creating new opportunities in the region. Modi characterized the article as presenting a compelling reflection on how entrepreneurship and value addition are unlocking new avenues of prosperity in Ladakh, framing this development as part of India's broader 'Vocal to Local for global' economic initiative. The endorsement was made through the Prime Minister's official social media account on June 3, 2026, as part of the Azadi Ka Amrit Mahotsav commemorations.