Prime Minister Narendra Modi shared an article written by Union Finance Minister Nirmala Sitharaman that highlights how traditional Indian craftsmanship can drive economic growth through innovation and global partnerships. The Prime Minister specifically endorsed the 'One District, One Product' (ODOP) initiative, noting that it is helping local crafts gain market access, create sustainable livelihoods, preserve cultural heritage, and strengthen India's global competitiveness. The article and subsequent endorsement were shared through the Prime Minister's official X (formerly Twitter) account on July 19, 2026, as part of the Azadi Ka Amrit Mahotsav celebrations. This public endorsement signals continued government focus on traditional industries and handicrafts as important drivers of economic development, employment generation, and export growth.