Prime Minister Shri Narendra Modi extended greetings to the Kutchi community worldwide on the occasion of Ashadhi Bij, which marks the Kutchi New Year. The Prime Minister remarked that Kutch thrives across the world just like fish in the vast ocean, noting that wherever a single Kutchi resides, the essence of Kutch comes alive there every day. The message was posted on X (formerly Twitter) in the Kutchi language with a traditional saying: "કચ્છડ઼ો ખેલે ખલકમેં જીં મહાસાગરમેં મચ્છ, જિતે હિકડ઼ો કચ્છી વસે ઉતે ડીંયા ડીં કચ્છ" (Kutch thrives in the world like fish in the vast ocean; wherever a single Kutchi resides, there exists Kutch). The press release was issued by the Prime Minister's Office on July 16, 2026, as part of the Azadi Ka Amrit Mahotsav celebrations, and was made available in 12 Indian languages including Urdu, Marathi, Hindi, Bengali, Assamese, Manipuri, Punjabi, Gujarati, Tamil, Telugu, Kannada, and Malayalam. This content may not be financially relevant.