Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' (Drug-Free Youth for Developed India Pledge Campaign) via video conference on August 2, 2026. The initiative, which originated from the holy land of Kashi, has now become a national project focused on creating drug-free youth for a developed India through collective efforts.

In his speech shared through X posts, Modi emphasized that drugs provide temporary highs but ultimately damage careers and family life, urging youth to protect their potential by remaining drug-free. The Prime Minister made a special appeal to professors across colleges and universities throughout the country to support the anti-drug movement. The campaign aims to touch every young mind through the power of collective action, representing a social welfare initiative rather than containing specific financial, economic, or market-related information.

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