Prime Minister Narendra Modi has called upon citizens to celebrate National Handloom Day on August 7th by promoting India's rich and diverse handloom traditions through social media engagement. The Prime Minister specifically encouraged people to share videos featuring their favorite handloom products, including 'Get Ready With Me' (GRWM) style content, on social media platforms. Participants are instructed to use the hashtag #NationalHandloomDay as part of this promotional campaign. The initiative is part of the Azadi Ka Amrit Mahotsav celebrations and aims to increase public awareness and appreciation of India's handloom heritage. The Prime Minister's Office released this announcement through the PIB Delhi on August 6, 2026, with the message also being shared on the Prime Minister's official X (formerly Twitter) account.