JetBlue Airways Corp was sued in a class action in Brooklyn federal court alleging use of customer data to set ticket prices.
The complaint alleges JetBlue hides trackers, shares data with parties that fare hikes, citing a $230 price increase for a funeral flight.
JetBlue said fares change due to seat purchases or inventory adjustments based on demand, denying use of data or AI for pricing.
JetBlue declined further comment, and the lawsuit raises concerns over privacy rights and could affect airline pricing practices and consumer trust.