Date: August 23, 2026
Legal Proceedings Summary
Defamation and Disparagement Suit
Urban Company Limited filed a defamation and disparagement suit against Kent RO Systems Limited ('Kent RO') in the Delhi High Court on August 11, 2026. The suit concerns Kent RO's advertising campaign featuring several advertisements and social media content through various influencers that contained false and misleading claims about Urban Company's NATIVE water purifiers.
Nature of Dispute
Kent RO's advertisements falsely claimed that the 2-year filter life and 2-year service life feature of Urban Company's NATIVE M0, M1, M2, M1 Pro and M2 Pro water purifiers is a "marketing gimmick" and that using these purifiers is "unsafe" and "risky" for consumers.
Court Proceedings and Outcome
The case was heard at length by the Delhi High Court on August 12, 2026. Kent RO made a statement before the court that it would:
- Pull down the offending advertisements that are subject matter of the suit
- Not run any other advertisement or promotional content making the same or similar claims regarding water purifiers offering a 2-year filter life/2-year no-servicing feature that would be disparaging of Urban Company
The Delhi High Court passed an order on August 12, 2026 (published on the court website on August 22, 2026) requiring Kent RO to remove the advertisements and social media content within 15 days of August 12, 2026.
Other Pending Matters
The disclosure notes that other legal matters between the companies remain sub-judice, including:
- A patent infringement suit filed by Kent RO
- A counterclaim filed by Urban Company against Kent RO's patent
- A suit for tortious interference filed by Urban Company against Kent RO